Marketing Principals Research Paper - 1925 Words

Marketing Principals (Research Paper Sample) Content: Title: Marketing principalsName:Course:Tutor:Date of submission:Marketing principalsMarketing is the way in which the management identifies, anticipates, and satisfies customer requirements profitably.The first advantage of market orientation is, chances of a new developed product failing in the market are minimal though not eliminated. Secondly, products in the market are likely to survive longer in the market and produce high profits than those that are being sold. Thirdly, the constant feedback from the customers lets the company know what to change and develop in a product. Investment in business orientation is high because companies need strong marketing knowledge to respond accurately.Customer orientation is of utmost importance to provide value added products. There are four levels in customer orientation; first, developing products which are customer oriented in a short time. Secondly, manufacturing quality products in the minimal time possible. Thirdly, marke t- identifying and targeting the right customer, processing the order early and customizing the product for the market. Lastly, delivering to the target customer at a minimal time. Hence by these various steps, a value added product is delivered. When it comes to rival orientation, it has been proven that it is dangerous to the performance of a company. (James, 1992)Competitive advantage is any action that creates superior value above its rival. There are three ways in which a firm might employ to increase aggressive benefit: price management, demarcation, and center of attention. Determined firms will utilize cost or differentiation to gain advantage, except simply inside a constricted intended marketplace. Benefits of customer satisfaction are quite a number. They spread positive word- of- mouth about the firm, in essence the customer becomes a walking, talking advertisement for the firm. This lowers the cost of advertising to therefore enticing more customers into buying the firm s products.The promotion setting is composed of micro and macro environment. The micro setting comprises several elements; starting with the companys internal environment-as it influences the advertising administrative resolutions. Secondly, it involves the advertising agents that work together to generate its significance. The other constituent is made up of several stages of markets in which the firm is able to vend; the customer, manufacturer, administration, and the global marketplace. Another element includes the competitors with the association. Last but not least, the other element comprises people that have an impact on the companys ability to fulfill its goal. The importance of a stakeholder is that he/she can provide feedback to a companys performance. In addition, a stakeholder offers financial assistance to the firm. (David, 2010).I would suggest for a company to use demographic segmentation. In this segmentation, it has many variables, which include standard categories. Some of these categories have different stages. This makes it easier for a company to carry out orientation.Selecting an objective policy, for a preferred merchandise or serviceThis choice depends with whether the product is in the market for the first time or its been in the market and for how long.Marketing concept can be analyzed as having four parts Understanding and meeting consumer needs. This is to provide satisfying products and services to the targeted customers.Marketing management requires determining how resources distributed to the companies budget, (James, 2000). Marketing plan requires work out on the planed targets, Plan the companies goals and meet the consumers needs.Interpret marketing activities-This is using one product to market another. It can best be described by a company marketing its products though catalogues in a newspaper. Meeting consumers desire is better than competition- Give your best in whatever goods or service provide. This helps in maintainin g your customers. Business plan of overall anticipated plans both short term and the long term targets.A marketing plan documents on strategies that the company intends to use, to meet its target in representing various ways in which a purchaser acts and how this influences promotion actions in various business circumstances, incentive, awareness and erudition among other aspects that can manipulate the customers judgment concerning procurement, (Gerald, 1972)The model of consumer behavior is usually hard to find out since it is locked in the consumers head. Here, are some of the factors leading to this, cultural, social, personal and psychological characteristics.Recommend innovative location for a preferred merchandise. This involves getting to the mind of your consumer. In this category, we have to work; Age, price, gender, season, location and quantity.One: identify the market.Two: investigate the areas of satisfaction targeted to meet.Three: choose how to work with the entirety market.Four: Based on the selected dimensions, identify sections in the market under analysis.Five: Examine whether the area in which interests, and meets the criteria for delivery.Six: Make a profile of the consumer identified including purchasing behavior expectations.Seven: check out with your competitors related to the market, and business strategy.Market checking, this means that writings on your products come from the region most preferred by consumers. (Marian Burk, 2004).Power of the name Marketers go for names that are easy to remember.Line extension trap This is prolonging a name of an existing brand to market your own.The explanation on how distribution arranged to provide consumer convenience includes distribution system of a company. The element involved includes product, price, promotion, and place. The role of Intermediaries Bridges the gap between the producer and the consumer. Most producers are focused on them with great interest as consumers because they have a large network.From the term push strategy illustrates the job a manufacturer of a product needs to perform to get to the customers with the products. This may however involve persuasion of the middle men, setting up channels of distribution, and products to be stocked by retailers. The technique would work awesomely perfect for value-lower items search as fast moving customer good. When a brand is established, there will be an integration of pull strategy.This other term pull strategy can be described, to the customers seeking your products and customers demand that leads to retailers placing orders for stocks. Businesses adopt push strategy in order to generate retail channels and exposure for their products. Significantly energy market still has through growth potential, and can potentially aim a huge
audience than market researchers would have predicted. In more explanation let as look at Food Navigator United Sates were speaking analysts from Minted and Euro monitor, through the launch of two market entrants: On point energy and sheets energy strip, (Adrian, 1995).One of the fundamentals of the advertising mix is process. There are various perceptions of the concept process within market literature and business. A proportion look at process as way to achieve an outcome, in other words to get a 30 percent market share a company develops a marketing planning process. Market segmentation means a collection of particulars from prospective buyers into groups that needs which are common and will similarly to a action marketing. Market segment relatively is homogenous collection of buyers who are prospective. First segmentation linking action to needs: Organization or grouping people with accordance to similarity of benefits and the needs desired benefits and needs must be related market action which is tangible and specific.
When to segment market is when there is increase in profit, sales revenues, and investments return on segmentation. Differences when marketing a product contrasting to service. One of the differences is that product is generally touchable to the consumer. Another difference is found in marketing a service contrasting guaranteed products. It is difficult to guarantee a service, while it is quite easy to guarantee a product. One factor is cost that is product pricing as easier than service pricing. Services are described as processes, performance, and deeds. Services do not exist physically; it is difficult in patenting them, easily making other firms to copy your service. Domestic Marketing is described as the marketing practice with in the sphere of a markets country. Foreign marketing is described as the operations with in a foreign country. International marketing examines how or why products fails or succeeds abroad and how the outcome is affected by the efforts of marketing. Marketing mix included products planning, pricing, branding, distribution channels and many more. Are grouped into four categories that are known for the 4 Ps marketing that are detected below:
Structures can be imitated, I learnt not to fear copying the structure o...

Essay about America Must Stop Illegal Immigration

Among many of the highly disputed issues in the United States, illegal immigration is near the top, as it is continually growing and must be brought to an end. The term â€Å"illegal immigration† is used to describe the migration of people into another country without the government’s permission. Due to the United States’ highly desirable lifestyle, illegal immigration is more common than many other countries in the world. Even before the Constitution was written, significant political and social idols, such as Benjamin Franklin worried about the outcome of immigration. His ideas were particularly towards the increase of German immigrants, for he would caution that â€Å"Pennsylvania will in a few years become a German colony; instead of their†¦show more content†¦Illegal immigrants should not be able to exercise the rights and freedoms of a citizen if they fail to become one. The rights of a citizen are not given to an individual, they are earned. In o rder to earn one’s rights as a citizen of the United States, an individual must put forth some effort as they adopt the American lifestyle. Although many immigrants choose not to, due to their necessary reasons, and remain an illegal alien. These illegal aliens are not granted the rights of citizens. One of the greatest of these rights is the right to vote. With this being said, illegal aliens have little to no say in the democratic government in the United States. There have been numerous attempts to reduce the number of illegal immigrants in the United States, as well as deterring an individual from taking the risky path across the border. For example, in the case of Pyler v. Doe, the â€Å"Supreme Court struck down a state statute denying funding for education to illegal immigrant children and simultaneously struck down a municipal school districts attempt to charge illegal immigrants $1,000 tuition fee for each illegal immigrant student to compensate for lost fundingâ₠¬  (Hing). Although there were not any bills passed for this court case, it acts as a deterrent towards any other illegal immigrants planning to come to the United States in the future. In particular, those illegal immigrants that try to take advantage of the freedoms of the United States by bringing theirShow MoreRelatedImmigration Problem Of Illegal Immigration1530 Words   |  7 PagesAmerica can easily be defined as the greatest country in the world, but every country has its own unique problems. One of its greatest problems is that of illegal immigration. Recently, the country has been made aware that its illegal immigration problem that it is working so hard to correct, is frankly failing. To date, it has seemingly not done its best to correct the issue though. America must fix the major problem of illegal immigration before it becomes too out of hand. The existing AmericanRead MoreImmigration And The United States Essay1368 Words   |  6 Pagescentury, immigration is one of the most controversial and hotly debated topics. Thus, we have an extremely complex immigration process accompanied with extremely complex immigration laws. Consequently, reform to the United States immigration policy is absolutely necessary to continue to help build America into the most diverse nation on the planet. To reform immigration, three topics must be addressed: what to do with illegal immigrants already in the United States, how to stop future illegal immigrationRead MoreIllegal Immigration: Too Large a Burden on America1235 Words   |  5 PagesIllegal Immigration: Too Large a Burden on America â€Å"Households headed by illegal aliens imposed more than 26.3 billion dollars in costs on the federal government†¦and paid only 16 billion dollars in taxes, creating a net fiscal deficit of almost 10.4 billion dollars, or two thousand seven hundred dollars per illegal household† (Miller 1). Some people would argue that immigrants come to America to take jobs that no one else will do, but the illegal immigrants are in fact draining social servicesRead MoreIllegal Immigration to America991 Words   |  4 PagesAmerica as a whole has come to be defined by a single phrase, â€Å"Give us your poor, your tired, your huddled masses yearning to breathe free†¦Ã¢â‚¬  written by young immigrant from Portugal, Emma Lazarus, and engraved on the Statue of Liberty. With more and more people entering the country, the United States quickly evolved into the ultimate melting pot that it is today. As time has moved on America remains welcoming to the millions of immigrants. Howe ver, entry into the United States has become much moreRead MoreMoving Forward: Immigration Reform Essay895 Words   |  4 PagesWhen the United States was first being formed immigration was accepted and even encouraged. In the late 1880’s through the early 1900’s over 27 million people entered the United States with only two percent being turned down. However even with these staggering numbers immigrants were still faced with hostility and poor treatment. Why has immigration always been such a controversial topic? Although immigration still occurs today, it is not accepted across the board. Issues with equality, safety andRead MoreIllegal Immigrants : Illegal Immigration1627 Words   |  7 PagesIllegal Immigration in the US What does illegal immigration mean to a hard working, middle class worker providing for a family of four? What does illegal immigration mean to someone who is getting jobs taken right underneath them from illegal immigrants that are willing to work the same job for a lower paycheck? What does illegal immigration mean to someone who is in need for a job? Illegal immigration is an epidemic occurring in the United States of America, the land of the free (to the legal citizens)Read MoreAmerica s The United States Of America1026 Words   |  5 PagesAmerican’s In The United States of America Focus Immigration The forty-fifth President of The United States of America, Donald John Trump, has made one of his top priorities throughout his campaign, and in the presidency to protect The United States’ boarders from illegal immigration. Thus, â€Å"[Making] America Great Again† (Trump, Donald) by allowing United States citizens to have the opportunity to gain new jobs, and not have illegal crime committed by illegal immigrants with out having consequencesRead MoreIllegal Immigrants And Illegal Immigration1710 Words   |  7 PagesIllegal Immigration in the US What does illegal immigration mean to a hardworking, middle class worker providing for a family of four? What does illegal immigration mean to someone who is getting jobs taken right underneath them from illegal immigrants that are willing to work the same job for a lower paycheck? Illegal immigration is an epidemic occurring in the United States of America, the land of the free (to the legal citizens). There are many reasons why immigration is harmful and in some casesRead MoreEssay on Enough Immigration1520 Words   |  7 PagesEnough Immigration Why should the United State’s allow any more immigrants to come in? There are enough people here as is; we don’t need the waste of other countries coming into ours to take up our space and use up all of our resources. We as American’s have rights to our land; the privilege to be an American is losing its sense of worthiness with the increased number of immigrants becoming Americans. The borders of the United States are too open, the U.S. should enforce a lot more securityRead MoreAnalysis Of Sb 1070 : Making Our Neighborhoods Safe1271 Words   |  6 PagesSB 1070: Making Our Neighborhoods Safe America can be described as a melting pot of different nationalities coming together as one. Most everyone who lives in America either comes from a different country or their ancestors came to America looking for opportunity. Since America is made upon the immigrants that arrived in our country years ago, we would think that we would have an open door policy for everyone today. Well as we know immigrants don’t arrive at Ellis Island anymore walking off a boat

Feeling Gods Grace - 550 Words

The earthly world is full of distractions and complications; however, the key is to avoid becoming too wrapped up. People are temporary and will eventually die off. Material possessions break and produce false joy. On the other, God is everlasting and will always be there. After living a life full of sin, Augustine was able to confess his experiences to the world: â€Å"I also fell in love, which was a snare of my own choosing. My God, my God of mercy, how good you were to me, for you mixed much bitterness in that cup of pleasure! My love was returned and finally shackled me in the bonds of its consummation. In the midst of joy I was caught up in the coils of trouble, for I was lashed with the cruel, fiery rods of jealousy and suspension, fear, anger, and quarrels† (Augustine 55). Augustine not only did this to show the world how much he changed, but to pour his soul out to God. Augustine had not always had that solid relationship with God, he had to learn to trust the Lord and depend on him. Augustine had not always been a saint, he too had skeletons in the closet just like any other human being. It took a substantial amount of time for Augustine to fully devote his life to God, and live his life according to his word. He struggled with placing God first in his life due to his indulgence within the physical world. He fell in love with material things, which resulted in him becoming attached to them. He discovered great pleasure in â€Å"the sins of the flesh,† with an unknownShow MoreRelatedTheo 104 Reflection Paper1067 Words   |  5 Pagesto talk to people about God’s Grace and through his son Jesus there is no Condemnation. Theological Definition God’s grace is a word frequently used to refer to â€Å"gift from God†. In many circles, it is theological defined as God’s unmerited favor (Hughes, 1998, Ryrie, 1963). Within this context, it refers to the divine favor that provides important lessons on how to live. Biblical Foundation Whereas unmerited favor from God is the true definition of God’s grace, because there is nothingRead MorePersonal Philosophy : An Organization Level Leader1734 Words   |  7 Pagesyears; I consider this aspect of humanity a continual process to be constantly honed and studied by walking in a personal relationship with God. I believe morality is rooted in God’s character. Therefore, because God created mankind in his own image and likeness, God gave humanity the unique ability to have intelligence, feelings, and the ability to reason and make decisions. Human morality must strive to emulate the character and attributes of God identified throughout the Bible. God calls humanityRead MoreGrace And Repentance : Grace982 Words   |  4 PagesGrace and Repentance Grace, the Greek word â€Å"charis†, means: â€Å"that which affords joy, pleasure, and delight, sweetness, charm, loveliness† according to The New American Standard New Testament Greek Lexicon. There are multitudes of theological dissertations on Grace. It is interpreted as God’s unmerited favour to us through Jesus Christ, in the theological sense. Grace, â€Å"God’s unmerited favour,† is a door, but it is also the foundation of our faith. God’s grace is what we are to walk in, so it isRead MoreReflection Paper1453 Words   |  6 Pageschosen will be Grace and secondly I will be focusing on Love. Grace Theological definition of â€Å"grace† as many scholar s of the bible will define this word as the unmerited favor of God toward man. Grace can also be defined as like forgiveness, repentance, regeneration and salvation to mean something as broad as describing the whole of God’s activity towards man or as narrow as describing one segment of activity (Baker’s Evangelical Bible Dictionary). Often times many would attribute grace toward s howRead MoreAge of Reformation985 Words   |  4 Pagesas mentioned earlier branched from doing the complete opposite of what he was educated, from Okham. To him the Catholic Church was corrupt, and needed an intervention. Luther, never feeling true self-gratification by just fasting, praying and repentance, wanted to find partisanship with God. Then concluded that God’s love is a gift to be acknowledged, not a reward. The methods of John Calvin were controversial. He firmly believed in Predestination, which is God has a divine plan already mappedRead More Divine Grace and Justice in Dantes Inferno Essay1523 Words   |  7 PagesDivine Justice and Grace in Inferno The purpose of the pilgrims journey through hell is to show, first hand, the divine justice of God and how Christian morality dictates how, and to what degree, sinners are punished. Also, the journey shows the significance of Gods grace and how it affects not only the living, but the deceased as well. During his trip through hell, the character of Dante witnesses the true perfection of Gods justice in that every sinner is punished in the same nature as theirRead MoreThe Bible Of The United Kingdom Of God1619 Words   |  7 Pages It is noteworthy to interpret this text in the context of the chapter preceding Matthew 20 in order to fully understand God’s wish for treating the poor justly. Jesus urges the man to follow the commandments and to sell all of his possessions to the poor if he wants to enter the kingdom of God (Matthew 19:21 NIV). In doing so, Jesus is again promoting God’s will to love others and help those less fortunate. He insists that it is harder for th e rich to enter the kingdom since it is the rich thatRead MoreOrganizing Wesleyans Postion of Inquiries and my Panorama Theology1167 Words   |  5 Pagesvery much on the contrary it has fortified even more. It is interesting about the Wesleyan’s position of theology among the other queries.. Wesleyan’s position of the inquiries of theology, nature or essence of God, sin, Jesus Christ, Salvation and Grace. In this paper, I will try to organize Wesleyan’s position of inquiries and my panorama theology. Wesleyan position Theology Wesleyan believes that people who are created new in Christ are referred to as to be holy in character and conduct, and mightRead MoreGrace And Peace At The Name Of Our Lord Jesus Christ Essay747 Words   |  3 PagesGrace and peace to you in the name of our lord Jesus Christ. We are entering into the season of Lent starting our Lenten journey on Ash Wednesday the Feb.10th. Lent is a very special season for me. The spiritual discipline of the season of Lent gives me reassurance and confidence to remind myself that Jesus died for my sins on the cross and I am saved by grace alone (Sola Gratia). I would like share with you a prayer called, Examen of Consciousness developed by St. Ignatius of Loyola (1491-1556)Read MoreThe Salvation of God is the Cure1094 Words   |  5 Pageshuman response in faith, love, and a certain gallantry to the challenges of the world – discrimination, death, poverty, disease, handicaps. It is the unexpected response, unexplained save through the inspiration of the Spirit of God, the work of God’s grace.†(Bullock, James R. Whatever Became of Salvation? Atlanta: John Knox Press, 1979. Print.) I really like this short statement, it explains how salvation is a way to deal with the evil of the world, by simply recognizing that God is truly the only

A Dilemma in IT Implementing a System †MyAssignmenthelp.com

Question: Discuss about the Dilemma in IT Implementing a System. Answer: What is going on; IT professional (Ken) is required to make a system go live without complete testing as the responsible person is unavailable; the main issue for consideration. Case facts; The responsible person for testing is unavailable Ken was not responsible for testing of the system The customer, based on a contract, expects the system to go live by a certain day (Monday) Kens superiors want the system to go live by Monday, even if testing is incomplete Ken, therefore, has to make a decision, bearing in mind the ethical issues surrounding the case (Al-Saggaf, 2016) Issues Surrounding the case The case is impacted by various ethical and non-ethical issues; The ethical issues include professionalism on the part of Ken that the system should only go live after being tested. Duty is also another ethical issue; Ken has a duty to the boss and organization to implement the system while the boss has a duty to fulfill the promises made to the customer Integrity is also another issue; does Ken make the system live knowing very well it has not been tested? The non-ethical issues pertaining to the case include; Financial; the organization has made a commitment to a customer, who is financially obligated to pay the organization, which in turn profits or makes money after receiving payment based on delivering on the customer needs There is also a legal aspect in that the system must be delivered to meet the needs of the customer, and this requires that it must perform as expected; an issue that can only be confirmed after testing. If the system goes live before testing and problems come up, the company could be held legally liable Practicality; it may not be practical, as Ken protests, to have the system live and work as expected according to the given deadline, especially if testing has to be done The affected parties Ken is directly affected by the boss directive and ethical as well as non ethical issues since he must make a decision. The boss is affected in that he has made a promise to the customer with legal and financial implications to deliver a functional system by a certain date and is keen to keep this promise. The customer is highly affected by the issue, as are any other clients that may use the system procured by the customer; the system must be deployed within a given time frame and must work according to specifications. This means it will affect the general public at large while the reputation of the organization will also come into question. Further, the entire computer industry will be affected on the grounds that the customer and the wider public will believe standards are not being enforced on quality and adherence to set ethical and non-ethical guidelines Ethical issues and implications Professionalism: According to the ACS code, professionalism is essential in enhancing the integrity of the computing society and respecting all its members. All ICT must maintain professionalism, otherwise the reputation of the ACS and all its members, and by extension the public and consumers will be adversely impacted; for instance, poor product delivery will degrade the trust and belief in the professionalism and competence of Australian Computer professionals (Australian Computer Society, n.d). Among the reasons given for unethical behavior among ICT professionals in Australia include pressure, greed, bad management, and disrespect towards ICT issues (Al-Saggaf Weckert, 2015). Integrity: This relates to the primacy of public interest, honesty, and the enhancement of quality of life as stipulated in the ACS. Ken must exercise integrity by ensuring that a system that has not been tested. A failure in integrity will result in the quality of life of the public being degraded in terms of poorly developed systems (Weckert Lucas, 2013). Duty: This relates to competence and processional development; a failure in duty will negate the ACS code of professional development as it means Ken will not be helping the professional development of a colleague that was tasked with testing the system. Huge amounts are spent in ICT systems; unfortunately, their envisaged benefits are never realized due to poor implementation, including lack of proper testing and adjusting (Mosweu, Bwalya Mutshewa, 2016). gaps in design and reality has been identified as a major cause of e-government project failures (Anthopoulos, Reddick, Giannakidou Mavridis, 2015). What can be done Ken to go ahead and make the system live without testing, cognizant of the legal and financial/ economic interests of the organization Ken to undertake minimal testing of the system and make it go live Ken ignores the instruction and explains why he did so Resign from the job in order to avoid responsibility for any eventualities The options Ken makes the system go live as directed; and hopes it does not have major issues, but in the event it does, Ken and team develop patches or solutions on the fly, with the system implemented in stages, much like agile development in which issues are solved as they come, incrementally (Eardley Uden, 2011). This will entail an early launch of bare minimum system components as issues are identified and solved and incremental implementation done Ken can ignore the instructions, and following the ACS code and professional values, and refuse to implement the untested system and then explain to his superiors why it is a bad idea, given many users could be affected, resulting in loss of reputation and possible legal consequences. Ken can then use this to ask his managers to give a time extension Resign from the job to avoid the almost inevitable ethical and non ethical consequences of making the system go live without sufficient testing Best Option Ken should fight back; refuse to implement the system and make it live and call management and explain why that decision has been taken. This is because even if he does minimal testing, the system may still encounter huge pitfalls that also lead to ethical and non ethical consequences. This is the same outcome expected if he implements the system without complete testing (Hongladarom Ess, 2007) References Al-Saggaf, Y. (2016). A dilemma in IT: Select action end of video and see its consequence. [video] Available at: https://www.youtube.com/watch?v=mugeCY3vbxo [Accessed 10 Aug. 2017]. Al-Saggaf, Y., Burmeister, O., Weckert, J. (January 01, 2015). Reasons behind unethical behaviour in the australian ict workplace an empirical investigation. Journal of Information, Communication and Ethics in Society, 13, 235-255.'Australian Computer Society' (n.d.). ACS Code of Ethics. [online] Australian Computer Society. Available at: https://www.acs.org.au/content/dam/acs/acs-documents/Code-of-Ethics.pdf [Accessed 10 Aug. 2017]. Anthopoulos, L., Reddick, C. G., Mavridis, N., Giannakidou, I. (January 01, 2016). Why e- government projects fail? An analysis of the Healthcare.gov website. Government Information Quarterly, 33, 1, 161-173. Eardley, A., Uden, L. (2011). Innovative knowledge management: Concepts for organizational creativity and collaborative design. Hershey, Pa: Engineering Science Reference. Hongladarom, S., Ess, C. (2007). Information technology ethics: cultural perspectives. Hershey,Pa: Idea Group Reference. Mosweu, O., Bwalya, K., Mutshewa, A. (March 21, 2016). Examining factors affecting the adoption and usage of document workflow management system (DWMS) using the UTAUT model: Case of Botswana. Records Management Journal, 26, 1, 38-67. Weckert, J., Lucas, R. (2013). Professionalism in the information and communication technology industry. Canberra, ACT: Australian National University E Press.